This is the story of how the exclusive Nelson Golf and Sports Club turned to Trackman to forge a path of innovation while maintaining its storied heritage.
US
LOCATION
RANGE
TECHNOLOGY
16
BAYS
AN EXQUISITE MEMBERSHIP EXPERIENCE
A multi-year winner of the ‘Best Country Club in Dallas’ title, The Nelson has fashioned its golf pedigree into a masterclass of recreation and today rates among the most exclusive golf and sports resorts in the US.
2 x 18 Holes
Gourment dining
Fitness
Pool, Sauna
Wellness
Hotel
LONG-STANDING LEGACY
Having hosted the Byron Nelson Classic on the PGA Tour for many years, The Nelson has seen legends like Tiger Woods, Phil Mickelson and Payne Stewart triumph on its Las Colinas Course. The legendary Byron Nelson lent his name to the club and is a big part of The Nelson’s core brand.
“The heart of The Nelson is Byron Nelson, as we have some of his winning trophies and memorabilia in our Hall of Champions.”
A FUTURE
ON TRACK
To transition to an even more viable future, the club realized that it needed to embrace technology to meet the lofty demands of members and consolidate its position as a leading golf and sports resort in the nation. The natural step was to turn to Trackman.
“We wanted to put together a high-level experience here to have all the attributes needed for anybody wanting to improve their golf game.”
"THE ONLY OPTION FOR US"
“Before Trackman Range was installed, our practice areas were just like a practice area at any other country club. We thought Trackman Range would be an upgrade to our facilities for our member experience.”
TRACKMAN INSIDE AND OUT
The club now has 16 outdoor Trackman bays on its range, as well as a Trackman simulator in its golf school. Williams Jr contends that the addition of Trackman Range has significantly upgraded The Nelson’s membership experience.
“Trackman Range has been an upgrade to our member experience, giving them more options to be able to practice in a better environment.”
“PEOPLE WANT TECHNOLOGY”
“The feedback from our members has been 100% positive. People want technology, they want numbers. They want to see what's going on — whether it’s their golf swing or how far they're hitting the ball. So technology like Trackman Range is huge.”
INSIGHTS INTO BUSINESS
Collaborating with Trackman has also provided Williams Jr and his staff with excellent insights into key performance indicators of the business side of the range. Using the Business Portal to gain access to data pertaining to everything from balls hit to bay use optimization, The Nelson can clearly see the impact of its Trackman solution.
“I like looking at the data of how many balls have been hit on our practice range and how many days that we can actually use grass versus being on the artificial turf.”
A RESOUNDING SUCCESS
“That's the best portion of our Trackman Range. We feel like we have a competitive advantage by being able to offer that to our members and hotel guests. ”
“100 PERCENT POSITIVE”
“Our services and solutions with Trackman Range have been nothing but positive — from the install and getting the contracts done to the training. I would highly recommend Trackman Range to any golf course or country club.”
CONTACT
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